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Category: Cycling Sportives

A close-up of a hand holding a soft-serve vanilla ice cream cone drizzled with chocolate sauce, with a pink "Mr Whippy" ice cream van visible in the background. The van is parked on a paved area surrounded by lush green trees under a cloudy sky. The vibrant colours and cheerful setting create a fun and inviting atmosphere.

Crossing the Finish Line… Straight to an Ice Cream

There’s a certain moment at the end of a cycling sportive or running event that everyone recognises. Legs are tired, there’s a mix of relief and pride, and people start looking for something to properly mark the occasion. That’s usually where we come in. Fat Sam’s Ice Cream vans have been popping up at more...